How much author promo should I be doing? I tweet, post on Instagram, make all calls on my Facebook page and update my YA blog. While it is part and parcel of being an author, you would think that I could keep things to a minimum since I am not self-published. Yet I see very well-known authors doing the same. Authors with an agent, a large publishing house behind them and a history of sales. It seems it is now embedded in publishing. For me, the reality of online sales is that my book is competing with millions of other books. How does one gain visibility if no one even knows it exists?
I spend too much time on my devices working to develop exposure. Trying to balance promo with social media fatigue is proving to be challenging. It is a fine line between getting the word out, wearing yourself out and tiring out your followers. I mean, folks only want to see my book flogged so many times. When does it shift from interesting and informative to eye-rolling frustration? I wish I had the answer.
In an attempt to keep things varied, I’ve been experimenting with a variety of free software. My latest is Adobe Spark Video. I’m doing a giveaway over at Goodreads, a signed copy of Cutting to the Chase, and I wanted something different to promo.
What do you think? Does it add interest or is it just another way of presenting same old, same old? Are you tired of seeing authors endlessly promoting? Have you found a way around it? If so, what do you do to get the word out about your book or someone else’s? I would love to hear from both readers and writers on this.
And if anyone has any ideas about how to get my book into the hands of my target audience—teens—please, pretty please, share those too!